Free trade show ROI calculator

Enter your costs and results. The sums run in your browser. Nothing is sent or saved.

Stand space ($) Design and build ($) Travel and hotels ($) Staff time, samples, print, shipping and other ($) Total leads Qualified leads (A and B) Deals won from the show Gross profit from those deals ($)

Results

Total cost: $0

Cost per lead: n/a

Cost per qualified lead: n/a

Cost per deal: n/a

ROI: n/a

ROI = (gross profit minus total cost) divided by total cost. See how to calculate exhibition ROI for a worked example.

More guides

How to clean a trade show lead export
A trade show follow-up timeline
How to calculate exhibition ROI
Free show ROI calculator

PostShow Kit is a Google Sheets and Excel kit that does these steps for you. Paste your export, grade leads and plan day 1, 7 and 30 follow-up. $79, or $59 for people on the waitlist. Target launch is 20 November 2026.

Join the waitlist